Dream Company Essay

Technology has taken an uprising since the late 20th carbon to our world today. Every genius essenti each(prenominal)y owns well-nigh phase of technological device from cellphones to computing machines. Companies same Microsoft, dispel and Canon have befool our lives simpler and perhaps untold easier, provided there was other heap waiting to override the average and push an assiduity giant to its limits. orchard apple tree Incorporated fol first baseed an unconventional path to its new-fashioned success in the computer industry, patronage being consistently dominated by Microsoft.orchard apple tree Inc. s a internationalist corporation head bottomed in Cupertino, California that designs, come aparts, and copes consumer electronics, computer softwargon program, someoneal computers and portable digital practice of medicine players, and unstable communications devices and sell a variety of relate softw be, services, peripherals, and ne 2rking solutions. Its be st(p)- cognize ironw atomic number 18 products be the Mac line of computers, the iPod, the iPhone, and the iPad. Its parcel includes the OS X and iOS run organizations, the iTunes, the safari web browser, and the iLife and iWork creativity and production suites.The high society was founded on April 1, 1976, and incorporated as orchard apple tree Computer, Inc. on January 3, 1977. The word Computer was remote from its name on January 9, 2007, museing its shifted focalisation towards consumer electronics later on the introduction of the iPhone. apple is the worlds second-largest information applied science fellowship by revenue aft(prenominal)wards Samsung Electronics and the worlds third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named apple the just about admired troupe in the join States in 2008, and in the world from 2008 to 2012.Howalways, the confederacy has received criticism for its contractors labor practices, and for apples own e nvironmental and chore practices. As of November 2012, orchard apple tree maintains 394 retail workshops in ivteen countries as comfortably as the online orchard apple tree Store and iTunes Store. It is the second-largest publicly traded corporation in the world by food merchandise place capitalization, with an estimated value of US$ 414 billion as of January 2013. As of September 29, 2012 the comp some(prenominal) had 72,800 steadfast full- age employees and 3,300 temporary full-time employees world-wide.Its worldwide annual revenue in 2012 number $156 billion. In May 2013, orchard apple tree had made it to the top ten of the Fortune five degree Celsius list of companies for the first time, fetching the 6 position, 11 places up from the previous yr Innovative Products Currently, orchard apple trees iPhone is the intense of the modern man. Top- nonch product design, an intuitive user-interface as well as fancy multimedia internet based services etiolatethorn contribu te to its unique market position. Therefore, if not just accomplished, umpteen software start outers are considering getting into the iPhone platform ASAP, serving the market Industry LeadersFor the past ternary historic period apple has been known by stack as the worlds just about admired community. They are known for picturesque product design, innovation, customer loyalty, brand-building marketing, and secrecy. orchard apple tree Inc. is considered to be as the industry leading in innovation, design, versatility and customer satisfaction. The products that they introduce both single year are the best in the challenge. The con hightail iters may have products that are highly dreamed on by them but at a old age end some(prenominal) people tend to shine into orchard apple trees products.The hatful that Apple has to make their wonderful products is carried by none. Their products like the iPhone changed the entire mobile industry. iPhone was advanced(a) that umpteen people as well as the rival companies such as Nokia, Samsung and many other companies were mesmerized by the innovation and technological leap the Apple had achieved by introducing this product. Perks For the past three years Apple has been known by fortune as the worlds most admired company. They are known for elegant product design, innovation, customer loyalty, brand-building marketing, and secrecy.The financial asseveration projected that the company leave run to grow because of their product design to undertake the consumer needs. The company has seen an increase in expect of products and service. Based on the company historic and projected future earnings and money time period emergence rates, any person who is looking for a smart inadequate to medium term investment, Apple well-worn would be the right decision. Its stabilize growth in earnings and dividends laughingstock be viewed as acquiring moderate to uncivilised equity. On December 29, 1994, Apple stock l ist increased to $1 billion.That was the inventory derangement for Apple. Their total revenue rose from $9. 8 billion in 1996 to above 19. 3 billion in 2006, which is a self-coloured increase of 96. 43% (Shlinds, 2007. ) On July 19, 2011 Apple, announced financial results for its fiscal 2011 third quarter ended June 25, 2011. The company get every quarter revenue of $28. 57 billion and earned a quarterly net cabbage of $7. 31 billion. Those billions of dollars in gross revenue had much to do with the gross revenue of the Macs, iPhone, and iPad. The company sell 3. 95 million Macs during the quarter, a 14% full-page increase over the year-ago quarter.Apple change 20. 34 million iPhones in the quarter, representing 142% unit growth over the year-ago quarter. They change 9. 25 million iPads during the quarter, a 183% unit increase over the year-ago quarter. Apple interchange 7. 54 million iPod, a 20% unit decline for the year-ago quarter (www. apple. com. ) Macs, iPhone, and iP ad sold in numbers greater than the company expect, but the sales from the iPod decreased. Even though the iPod sales dropped, it has dominated the market digital media player and managed to maintain in the unite States.This is Apple best quarter ever with revenue up 82% and sugar up 125%. Their cash flow has increased 131% year-over-year, with operations of $11. 1 billion. In December 2010, the cost of goods sold of $16. 4 billion was 61. 5% of revenue. The income statement continue to grow at rates rarely seen at a large company. The company continues to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations. The company dominant leadership in near every product category it competes is an pellucid proof of innovation and well-executed market.However, despite its market leadership, Apple management has traditionally under-promised, yet over-delivered on earnings quarter after quarter. This has been the primary means f or the stocks sudden ascent in late years. Companies that grow faster than the run cash-flow it generates are usual suspects when it comes to balance sheet maneuvering. liquidity obviously is not a line of work for Apple, but this forces the analysts following the company to perplex and keep raising their targets each time Apple consensus.Cash flow tone and earnings structure better reflect the correlation amid stock harm and the financial statement. Apple sales growth has been inclining, magical spell Resource and Development expenditure (excluding previously capitalized software and technology acquired in acquisitions) as a percentage of sales has been declining. Any stock has the potential to be successful, but under-utilized assets or small allocations to develop innovative products which drive future wampum would not be helpful on returns on assets/investments. Apple has no competition.Apple creates computers, phones, tablets, music players, in operation(p) systems, television set-top boxes, modus vivendi and productivity software, professional media software, and wireless routers. They as well sell movies and music, and they have an application store that so far has not been challenged. Nokia, Samsung, Sony baron compete with Apple hardware, but they cipher on Microsoft operating system. Microsoft makes operating system for computers and phones, and they produce office and other software similar to Apples, but they omit in hardware. Google with the Android, is not even a single operating system.It is a flock of operating system versions on ten-fold devices. If Apple wants to change something on a device, either hardware or operating system, it can just do so. If Nokia, Samsung, or Sony wants to change their operating system, they would have to recieve validation from Microsoft. If Microsoft wants to advance their technology, they need buy-in from hardware makers. They make their wages from business-to-business, which mainly consists of selling licenses to its operating system to computer manufacturers and office suites for enterprises.That is not to say that they do not sell to consumers. They have consumer just now product lines as the Xbox gaming console, and of course, home user also buy Windows and Office. On the other hand, Apple is primarily a consumer company, and makes most of its profit selling hardware products. This makes the target of Apples site much clearer for marketing, selling, and providing substantiate for its products to consumers. The rest of the technology can only play catch up. A signify from Wayne Gretzky who said, Good hockey players play where the hockey puck is. Great hockey players skate to where the puck is going to be. Most of the tech industry is struggling to get where the puck was, (Raymond Meyers, 2011. ) In the previous paragraph I mention Apple did not have any competition, but if I had to choose two it would be Microsoft and Google. Apple leads Microsoft and Google in the S&P 500 in this example Apple $401. 82 -$10. 32 (-2. 50%) Google $520. 66 -$18. 54(-3. 44%) Microsoft $25. 06 -$0. 93(-3. 50%) Microsoft is steady declining. Microsoft launched windows Vista Windows users vigorously had rejected that upgrade. few than 10% of windows users had switched and nearly 5% of windows PCs in use were running windows versions older than XP. agile device are steady increasing, which Apple has complete control over. Mobile operating systems account for nearly 3% of all Internet. The percentage of Internet usage on mobile devices has been doubling every eighter months. The many tasks that PC handled are taking over by mobile devices. Microsoft was up almost as long as people were using PC, but technology has advanced into mobile devices. May 26, 2010 illustrated from mobile devices, Microsoft and Apple were about even at a Market cap of $223 billion, but Apple had increased rapidly to $306 billion, while Microsoft decreases to $212 billion.Apple site is generally more user friendly than Microsoft, and notchs a much better experience to consumers who use it to chit out the latest Apple products. Apple website is much smaller in overcome than Microsofts site. Apple uses many of white space and subheadings to make everything more readable, yet they keep their website simple by not overusing too many different text. Microsoft hosts many different sites under the Microsoft. com brand, creating a whole ecosystem of sub-sites. Microsoft biggest problem is consistency. There is no globular navigation, and there are not many visual clues that tell the user that this is a Microsoft site.Unlike Apple, where the whole site shares one unique visual that mirrors that of their hardware and software, frankincense creating a powerful brand. Google Android has bring the closest smartphone that can stand up to the iPhone dominance. In this graph is shows the sale between smartphones Apple has more than three hundred retail stores in ten countri es, in addition to an online store that offers its products to the customers across the man (Apple Inc, 2011). This global network allows the company to develop and launch the products in it markets of America, Asia, and Europe.The company is formally listed as number one company that provides wide range of technology related products in the world after stand out Microsoft. The company has more than 45,000 employees working on full-time basis and around 3,000 employees worldwide. It was celebrated that the company had earned the annual sales of around $67 billion US dollars from its worldwide operations (Apple Inc, 2010). The company is listed as one of the most admired companies in the linked States and in the World for four consecutive years (Fisher, 2008 Colvin, 2009 Fortune, 2010).Apple products like Mac, iPhone, iPad, and iPod are manufactured in the United States, but the company is outsourcing the production of some of its product parts to the various international and na tional supply chain partners. For example, iPod are outsourced to its subcontractor in Hong Kong from where it is sent to the outsourced production build of the company (Linden et al, 2007). The company saves money by outsourcing, but on the other hand, it increases the downsizing and unemployment rate in the United States.Price, place, onward motion strategies, product performance, the quality, and reliability of the product, innovative designs as well as the availability of with-it software services are factors that can impact the business and profitability of Apple. The focus on manager at this gratuity is the expansion of its smartphones and other media and communication devices. The competitors of Apple have numerous of resources that they can offer the business and consumer products and services similar to Apples products at a low price range. Decrease the price on Apple products by creating resources from other companies will attract more customers.