Wednesday, July 31, 2019

Reducing Gender Inequality In Hiv Health And Social Care Essay

Globally, there has been a alteration in the tendency of infection among the sexes. Initially at the oncoming of the disease, the prevalence of the disease was higher among the males than the females due to the fact that the disease was concentrated among homophiles and drug users. However as the cuticular continues to turn there has been a progressive displacement to heterosexual transmittal with an addition in the figure of females being infected. The planetary pandemic of HIV/AIDS is now in its 3rd decennary, with adult females now at the epicenter of the pandemic, globally accounting for about 50 % of all HIV instances aged 15 and older, including about 60 % of all grownups populating with HIV/AIDS in Sub-Saharan Africa, and the figure of females populating with the disease in every part of the universe continue to increase. ( UNAIDS, 2009 ) The feminization of the pandemic is precipitated by biological and socio-cultural factors ; However although adult females are more vulnerable to the disease because of their biological makeup, there is grounds that gender norms play an built-in portion in act uponing an person ‘s exposure to the infection, entree to wellness attention services, sexual behavior and attitude, every bit good as entree to intervention and support when infected. ( WHO, 2003 ) The present tendency of the disease transmittal reveals that the epidermic is being aggravated by gender based exposures, stressing the importance of mainstreaming gender into HIV/AIDS programmes as an built-in effort to commanding farther spread of the disease. ( UNFPA, 2008 ) The Importance of Gender on the HIV/AIDS Pandemic: In most communities, gender determines how much information males and females are expected to hold approximately sexual affairs. Females are supposed to be nescient about sexual affairs as a mark of celibacy ; therefore doing them nescient about preventative schemes and doing it hard for them to be proactive in negociating safer sex. Different set of cultural norms apply to the males, they are frequently expected to hold more information and cognition about sexual affairs, be expericienced, and led as determination shapers in sexual issues. These make them vulnerable to being infected, prevents them from seeking information or acknowledging their limited information about sexual affairs. ( Carovano, 1992 ) . Social norms of virginity for single adult females besides increase her exposure ; it besides limits her information about sexual affairs to avoid being thought of as being sexually active. Puting her at a hazard of colza and sexual coercion. Research has besides shown that these immature misss practise other sexual behaviors such as anal sex, therefore increasing their hazard of undertaking the disease. ( Weiss et al.,2000 ) . Besides, because of the social norms of virginity accessing wellness installations for the intervention of sexually transmitted diseases is frequently stigmatising for both immature and big females. ( Weiss et al.,2000 ) . In many societies, maternity, merely like virginity is seen as being ideal, therefore utilizing preventives or barrier methods to guarantee safer sex is seen as a important quandary for adult females. ( Heise and Elias, 1995 ) . Research have shown that economic dependance of adult females increases their likeliness of interchanging sex for money, with no dialogue for safe sex, accompanied with their inability to go forth these dealingss even when they perceive them to be hazardous because of its fiscal additions. ( Heise and Elias,1995 ) . A reappraisal of literature done by Heise et Al ( 1999 ) showed it was more likely for persons who had been sexually abused to hold multiple sex spouses, engage in insecure sex and exchange sex for money or favor. Harmonizing to Societal norms, work forces are supposed to show their male power through force against adult females, lending both straight and indirectly to a adult female ‘s exposure to the disease. ( Heise and Elias, 1995 ) . A survey conducted in a voluntary HIV guidance and proving Centre in Tanzania by Maman et Al ( 2000 ) suggested that adult females who expericienced sexual force were at a hazard of HIV/AIDS. It was noticed that those who were HIV positive were 2.6 times more likely to hold expericienced sexual force in an confidant relationship. Social norms expect a adult male to hold several sexual spouses, for sufficient sexual release, herewith beliing the preventative message that emphasizes fidelity in relationships. ( Heise and Elias, 1995 ) . Social norms of maleness, which affirm males holding sexual laterality over females, as a characteristic of manhood, frequently lead to stigmatisation of work forces who have sex with work forces, thereby taking to secrecy of their sexual behavior, increasing the exposure of their sexual spouses, both males and females. ( UNAIDS, 1999 ) . Overall, the influence of social norms is frequently associated with addition in an person ‘s exposure of undertaking the disease. ( Courteney, 1998 ) Analysis of WHO ‘s Policy on Gender Mainstreaming in HIV/AIDS Programme: The guidelines on gender mainstreaming resulted from a WHO ‘s meeting held in Geneva in 2002 on incorporating Gender into HIV/AIDS. The demand to bring forth guidelines was emphasized as a agency to guaranting realisation of set ends. The present edition was developed by World Health Organization in concurrence with inputs from advisers peer reviewed by external referees, relevant proficient staff in the World Health Organization every bit good as research experience from old programmes that addressed the gender dimensions in HIV/AIDS and other wellness programmes. The intent of the guidelines is to increase consciousness of how gender inequalities affects a adult female ‘s ability to entree HIV/AIDS programmes and services, it besides offers practical ways on how to integrate gender into assorted types of HIV/AIDS programmes and services. Four specific countries were covered HIV proving and reding, Prevention of female parent to child transmittal ( PMTCT ) , HIV intervention and Home based attention for people populating with HIV/AIDS. The guidelines were formulated chiefly for programmes directors, wellness attention suppliers in the public and private sector involved in instituting, implementing or measuring HIIV/AIDS programmes. The guidelines are consistent and reinforced through assorted international understandings and declarations such as Beijing declaration and platform for action of the 1995 Fourth World conference on adult females ( FWCW ) and 1994 International conference on population and development. The United Nations General Assembly declarations of the committedness on HIV/AIDS besides emphasized the importance of turn toing gender equality as a agency to commanding the epidermic. This policy compliments old attempts done on incorporating gender into HIV/AIDS programmes with the purpose of bettering entree, informing and authorising clients, and besides taking to wellness equity and societal justness. However the guidelines focused chiefly on adult females.it did non offer equal chances to work forces, although the Beijing platform for action besides considered work forces ‘s concerns, guaranting that adult females and work forces benefit every bit from the ultimate end of accomplishing gender equality. The guidelines did non besides see the multi-sectoral attack ; it focused chiefly on the wellness sector attack to cut downing gender inequality. ( Beginning: World Health Organization ‘s guidelines on intergrating gender into HIV/AIDS Programmes within the wellness sector, 2007 ) Measuring the execution of this policy at the international and national degree. Following the 1995 United Nations conference on adult females, assorted developmental establishments, international organisations and states adopted the thought of gender mainstreaming. These International Organizations and development Institutions developed and endorsed gender mainstreaming Policies in HIV/AIDS ; nevertheless rating show restraints in execution, these policies have been slow in interpreting from policy into action. ( Moser, 2005 ) . This can be attributed to the fact that some development practicians in NGO ‘s continue to see gender issues as a distraction to the developmental issues they have to turn to, accordingly those involved in gender cyclosis are non in places to do determinations and alterations to these programmes. Since the Congress, gender mainstreaming in HIV/AIDS have been adopted and endorsed by assorted authoritiess, gender advocators in these states have successed in integrating gender issues into their national strategic programs for HIV/AIDS and HIV/AIDS programmes. The challenges in these states have been the execution of these policies and strategic programs at the territory degree. In a survey done in Botswana, it was observed that although gender had been incorporated into its national response to HIV/AIDS, with purposes to authorising the adult females, therefore cut downing the exposure of females in undertaking the disease, the intercessions focused on adult females, pretermiting the work forces, therefore gestating gender as a adult female ‘s issue. In Malawi, important efforts have been made, assorted programmes have been formed, and the National HIV/AIDS policy recognized that gender issues had to be considered, to guarantee effectual response to HIV/AIDS intercessions. However on rating it was noticed that bulk of the staffs in the NGO ‘s understood the construct in the European context, which was non applicable to their ain cultural norms and values, furthermore, the exposure of work forces was non considered sabotaging the proportion of drug users and homophiles in the population. The Zimbabwe ‘s national Aids Policy, showed committedness to gender inequality, acknowledging that adult females were more vulnerable, and prosecuting authorization of adult females as a agency to undertaking gender inequality, it besides developed schemes to guarantee the engagement of work forces in gender affairs. However rating showed that despite these schemes nidation of these policies at the grass-root degree have been impossible. ( Boom et al. , 2000 ) The national strategic program of South-Africa accepted adult females, and work forces who have sex with work forces, as portion of those who were vulnerable to the disease, and provided assorted intercessions to turn to gender related causes of exposure. It emphasized the difference in the prevalence of the disease in the age groups ( 20-29 ) , saying that adult females were more vulnerable due to social norms. Acknowledging that really small attending had been given to work forces who have sex with work forces, and drug users. It emphasized that the execution of these schemes were to suit both the demands of adult females and work forces. Evaluation nevertheless noted that commercial sex workers were discriminated and that gender force played an built-in portion in adult females ‘s exposure in South-Africa was non addressed therefore haltering the execution of these schemes. The Multi-sectoral HIV/AIDS strategic program of Switzerland recognized that harmful gender norms played a function in fuelling the cuticular, and that to guarantee long -term effects in schemes aimed at commanding the disease gender inequality had to be considered. This led to the National Emergency Response Council, developing schemes to steer the execution of these HIV/AIDS programmes. However it was noticed that gender was conceptualized as biological sex instead than gender, and its programmes were targeted at adult females, pretermiting work forces who had sex with work forces and other vulnerable groups such as drug users. On rating an addition in the incidence of mew infections was noticed among homophiles, showing that these groups played an of import function in commanding the disease. Discussion: Assorted International Organizations and Countries have integrated gender into their assorted policies, schemes and HIV/AIDS Programmes. The inquiry arising is why are these policies, schemes and plans non being implemented at the grass root degree? Decision: Gender norms influence an person ‘s exposure to undertaking the disease, therefore stressing the importance of Gender mainstreaming and adult females authorization in commanding the spread of the disease. Gender mainstreaming intercessions in assorted degree should acknowledge the functions work forces play in adult females ‘s expericiences, therefore gender related restraints of both males and females should be considered in HIV/AIDS Programmes. Training and support should be offered to HIV/AIDS programme directors and their staffs about gender issues to enable them implement policies turn toing gender inequality and HIV/AIDS.

Tuesday, July 30, 2019

My Personal Health and Wellness Plan Essay

With my personal health and wellness plan, health and wellness are related terms. We define health as a state of well being that encompasses mind, body, spirit and community. Wellness is an active, lifelong process of becoming aware of choices and making decisions towards a more balanced and full filling life. With my personal health and wellness plan, I am looking forward to improve my health and being through a stable plan to secure a happy life. I believe this plan can rejoice with my family and loved ones. My plan helps me cover different aspects of life. Such as: Measurable goals: I have a plan to lose around 10 pounds by doing exercise and brisk walk for half an hour. Participation in higher education program to give babies and toddlers quality care, based on current research on social, emotional, cognitive and development. Elements of physical fitness and nutrition: I do daily workout to improve my physical fitness and take healthy and balanced diet. Nutrition plan Breakfast – Light Breakfast. Morning snack – Tea and rich fibre cookies. Lunch – Home made sandwich. Dinner – Proper meal with my family members. Stress management: For stress management, I do pray daily and meditation before bed time. Mostly I go to Gurudwara for mind relaxation. Read holy books and take guidance from books. Spend more time with family members and children and try to take advice from them. Financial management: Being financially stable is as integral part of personal wellness. Managing cash flows risks through risk management and insurance techniques. Planning for the reduction of tax liabilities and freeing-up of cash flows for other  purpose. Social need: Helping others and being able to recognize the contributions of others fulfills the esteem needs. Finding people and make connections contributes to love and belonging needs. Work together on a shared problem helps meet the self esteem. It is easier to maintain a health and wellness program if you build in rewards. This is especially important if you have had difficulty staying on a diet or exercise program in the past. The reward should be smaller and more frequent in the beginning with a continuous build up toward a big reward once major goals are reached. A special vacation might be an ultimate reward. New clothes, jewellery or other luxury items might be an intermediate rewards. But you don’t get a record unless you complete the plan and reach the goals you set of yourself. Of course that would be its own reward, but it’s our health and wellness – work steady and hard and then enjoys our self.

Monday, July 29, 2019

Cell Phones Advantages&Disadvantages Essay Example for Free

Cell Phones Advantages&Disadvantages Essay When I have been on different school placements during my time at the College there has always been one thing I have paid more attention to and noticed in every school. This situation is a very common thing among students in Malaysia and also occurs among people who normally use more than one language. This phenomenon is called code-switching and usually happened in bilingual societies. What is code-switching? It is when a person mixes two languages in a single sentence or a conversation. This issue was ordinary to take place in Malaysian students which is learning more than one language. Our country students usually learned more than three language likes national language, mother language and etc. Our ministry of education set English as a second language in Malaysia, so Malaysian English Language Instructors and ESL (English as second Language) requires learners tend to use more than one code of language in the context of formal classroom. Now, we wants to discuss the factors that cause ESL learners to code switch and how to overcome it. 2.1 Feel More Comfortable, Environment, Lack of Confidence The first factors it cause students cannot switching code immediately because they not usual to use English and also feel custom and more comfortable to use their own language. They prefer to use their own language because it is more smoothed and easy communicate with their friend. Besides that, they also did not have a good environment or social to speak English. Take one example, we was grow in a family which does not often speak English and we just only use our mother language to communicate with our family’s in home, that is a big problem for us to learn and speak English properly. The problem will cause the students lack of confidence to speak English because they do not have basic for speak to other people. Last but not least, they also will feel shy to use English because they are afraid of speaking mistakes. 2.2 Lack of Motivation, Lack of Interest, Lack of Enforcement Furthermore, they also lack of motivation because they do not get any courage from their friend or family. When students do not have enough vocabulary word they  cannot speak any perfects English. If they cannot speak English properly, they will give their friend laugh and it will causes they do not have more interest in English. Besides that, they will also give up to learn English and also will drop out of study. Motivation may be expect to improve when class take into account students likes in teaching style and lesson material. Additionally, parents did not enforce their children to speak and learn English in home. Parents also lack of accompany with their children to teach them important of English or another language in the whole world even tourism and doing business. 2.3 Watch more English videos, more interaction, talk with others race After the factors let us talk about solutions to overcome the problem students who are face it. Lecturers can takes some video from youtube or google to share with students but ensure the video can help students to improve their English. They can also listen music English or see an English movie to increase their listen and speaking skill. We must let students have more interaction and practice among them when during lesson. Lecturers should break them into different group with different language or country to get more chance to be in touch with English in class. 2.4 Join the activity can improve English, Attended to tuition, Penalty The parents need to speak with them in English and without home language at home to improve their basic in speaking. Parents also can send them to counselling or campaign for training them to use English in social life. Students must me hardworking and go to a place which availability of additional resources or knowledge to increase their vocabulary. To give those students cannot handle the basics English parents should force them to attend tuition class. When students in the school or college, lecturers must be ensure students are in the English speaking zone to communicate with their friend without other language. Last but not least, if those students who are not follow the rules must give a heavy penalty to let them remember and would not do a same mistake against. The use of mother language is not conclusively a threat to English as a language or a subject at school. In school or college lecturers should be concern about students have the ability to differentiate the two language and separate them in formal and non-formal communications in class.  Therefore, poor performance in English cannot blame on home language, but a person’s background. In my view educators should take the responsibility and teach suitable things to enable the primary level students learn in English. Its can make them understanding in a better command of English. 1) Jtonec. (2012). A Description of How the Teacher of Language and Literature May Use Drama in Education to Overcome Low Linguistic Competency and Low Self Confidence. Available: http://www.studymode.com/essays/a-Description-Of-How-The-Teacher-1221891.html. Last accessed 12 May 2014. 2) Timmytimmkins.(2010). Effective ESL Elements. Available: http://www.studymode.com/essays/Effective-Esl-Elements-406002.html. Last accessed 10 May 2014. In this global computer science and technology, who does not have a cell phone these days? Even a child in primary school some of their parents also will give them a phone to them for easily to stay contact with parents. However in this era of technology, a cell phone most amazing things is that they are no longer just used for calling or texting. Actually, a cell phone is not just only a tool for communicate with family and it is also a tool for multimedia such as smartphones. The smartphones can use in multimedia likes games, pictures, songs and it will bring out many advantages and disadvantages for us so with this mind. Hence, should students be permitted to use cell phones in school has become a hot topic of discussion among individual. Thus, let us discuss and debate about this topic. 2.1 Access Information, Useful Application Firstly, it goes without saying that the advantages of cell phones is it can help students to overcome some of their academic problems. This is due to the reason that cell phones allow them to download some useful software such as dictionary. When they cannot understand what their lectures teaching about due to the vocabulary, they can find the meaning of the vocabulary and try to translate it to their own language by using the dictionary software  so that they will manage to understand what their lectures teaching about. In addition, they can also access ‘google’ to find the materials which they need. This is because internets have a pool of information to provide the information that they acquire. On the other hand, the student parents can also check their children whereabouts by using a phone. Besides that, the smartphone also has a lot of function such as calendar, calculator, maps finder and many technology software. I can take an example that I will use software to supervise my homework and revision to ensure that I will not waste the precious time. 2.2 Replace Pen and Paper, Use To Memory, E-learning Apart from that, using cell phones to do home works or assignments can replace the pen and reduce the paper so that this will help to reduce deforestation as well as keep away from greenhouse effect. The cell phones can also become a â€Å"memory card†, when the student insufficient time to write down all the points that the lecturers given or he or she absents the lessons, they can just take a picture and do revision at home. Furthermore, they still can take out these pictures to revise before the examination. In this way it is killing two birds with one stone a stone. Additionally, they can use for E-learning in internet by using a cell phone with their friends and lectures to discuss homework or which are they do not understand in the lesson. 2.3 Distraction Class, Cheating, Bullying Every coin has two sides, cell phone also bring some disadvantages to us. Let us discuss the disadvantages of a cell phone right now. The cell phones also bring out many troubles to students like distract the lecturer and all their friends. The meaning distract is stand for while lecturer teaching in the class the students who play games and the worst is cell phones ringing will disturb the whole class force to stop the class. After that, the students will also laugh at which classmates those who are not using the latest phone. They cannot understand their parents work hard also unable to buy a latest phone to them because new phones price is too expensive and even run up to two thousand. 2.4 Annoying Lecturers, Health Hazard, Safety of Students When lecturers is teaching in the class, the students which is mischievous will take the lecturer funny picture and upload to the social network to annoying their lecturer. These types of students do not have manners because they did not give any respect to their lecturer. England scientist investigate point out if each people using cell phones in one day more than 2 hours, they will get health hazard like shortsighted, radiation, skin cancer. So, if students bring cell phones to school they will get more times to be in touch with the disease above. Beside, students can keep play their phones and did not pay attention when they go downstairs or cross the road. It is very dangerous actions and do not behave their self and their family. In the last, students bring cell phones to school have both of advantages and disadvantages but they should know how to use the cell phones in the place is correct. We can come to a conclusion that although mobile phones have their weak points, they are very useful when they are necessary. Students are the decision makers. Therefore, we can choose which are good and bad. According to my opinion cell phones are very useful things if we use them in a proper way in the school it may help students solve many problems. 1) RaulBarrera. (2012). Disadvantages of Cell Phones in School. Available: http://www.studymode.com/essays/Disadvantages-Of-Cell-Phones-In-School-1074638.html. Last accessed 6 May 2014. 2) HayItsGio. (2012). Cell Phones in School. Available: http://www.studymode.com/essays/Cell-Phones-In-School-1317488.html. Last accessed 4 May 2014. Cell Phones Advantages&Disadvantages. (2016, Sep 23).

Investor Proposal Assignment Example | Topics and Well Written Essays - 1000 words

Investor Proposal - Assignment Example The proposal seeks financing for independent feature film budgeting to close to $200. The film ‘American Beauty’ film acts as one of the most desired examples, since the film’s content represent’s actual masterpiece sorted after by viewers. The film reveals some level of relevance based on American life hence keeps the audience entertained through various humorous instances. Since the film is a story on one of the great countries of the world, it will attract and appeal to a wide demographic of consumers from all walks of life, the young and the old alike. Such independent film will be able to provide a means of low cost investment and create high end product with possibility of more than 20% return on investment. This will be achieved through strategic product placement, unique marketing strategies and use of various companies for investment and creation of entertainment product. The nature of the film appears appealing to broad market share within global market. This includes United States market and beyond, hence promoting the product and ultimately providing beautiful returns. The initial stages of the film attracted millions of viewers which provide a good base that cannot e ignored especially when compared to less than twenty five million viewers available for top rated television shows. Our company has highly competent staff enabling provision of sound investment. The staff comprises of both professionals and learners with current techniques, equipments, special effects, and practical experiences. This allows provision of high caliber effects and digital skills giving room for production of high-quality film (Fill). Movie theatres and sports arenas will be utilized in the process of advertising products and services provided by the organization. This will be done before the start of events and also during the commercial breaks. Desk Research Secondary sources will be used for the purposes of refining the objectives and at the s ame time providing base for other stages within the research domain. The desk research will gather required information on the world film trends over the past years. The statistics will be useful source of information indicating the status within the marketplace. There will be need to identify the various film companies, brand names and at the same time reveal any important information on the various competing companies. Objectives The main objective is to examine the overall audience response towards the company’s film within the Global market environment. I. To examine how various audiences respond to the film within domestic settings II. To identify consumer attitude towards the film and other competing brands III. To identify the various promotional platforms which could be used for the purposes of launching new markets Methodology Qualitative Research The objectives will be answered through the application of detailed qualitative information. The research will focus on e xploring and establishing the nature of consumer reactions towards the film and at the same time quantitative research used in establishing the nature of impact of consumer attitude towards movie brand. The research questions and interviews for the quality managers will be based on past quality issues during film production and how they have overcome those problems. Some of the film recalls in the past was based on poor quality of the ready productions and also the wrong

Sunday, July 28, 2019

Critically discuss the relationships between tourism and leisure Essay

Critically discuss the relationships between tourism and leisure behaviour, and the implications of these relationshipsfor the understanding and management of tourism - Essay Example The concept of ‘away from home’ has been constructively exploited by the enterprising entrepreneurs to lay the foundation of tourism which has now become a huge emerging new industry in the contemporary environment of globalization. Thus the intrinsic but evolving relationship between the tourism and leisure behaviour of the people has become the one of the most challenging business goals of the contemporary society. Leisure and recreation were not an option in olden times but the industrial revolution of the nineteenth century had brought about sweeping changes in the workplace, providing people with more time and improved lifestyle and was motivated towards recreational activities, involving family and friends. Alfred Llyods says ‘leisure ... is a pressing problem of the day†¦ if the new leisure in amount and importance be what it has appeared to be and if, as might be inferred, the mingled danger and opportunity of it be at all in proportion, then is civilization entering upon an adventure for romantic characters, for need of wisdom and imagination and courage far exceeding anything in the past’ (Lloyd, 1922: 171, 172). Indeed, the leisure time is important part of recreation. Bertrand Russell argues that ‘mans true life does not consist in the business of filling his belly and clothing his body, but in art and thought and love, in the creation and contemplation of beauty and in the scientific understanding of the world’ (Russell and Russell, 1923: 50). The House of Lords had also acknowledged that ‘it should make one or two hours a week available for leisure’ (House of Lords Select Committee on Sport and Leisure, 1973: xii). But Roberts challenge the perception of leisure when he says ‘Are we verging on a golden age of leisure or threatened by a wilderness of boredom?’ (Roberts, 2006: 18). Leisure times and holidays have always held a special charm for the young and the old alike. Krippendorf (1987)

Saturday, July 27, 2019

Investment Risks Essay Example | Topics and Well Written Essays - 1000 words

Investment Risks - Essay Example It is also important to note that the relative degree of risk against the return does not need to be in linear relation i.e. it is not necessary that the risk and return increase in same proportion however, if risk increases, it is necessary that the return must increase too in order to compensate the investors for taking increased risk. (Ante, 2009). The above graph therefore indicates that the investment four has the highest risk and highest return whereas investment 1 has the lowest risk and lowest return. This graph also indicate that the investors may be preferring different combinations of the investments i.e. the investment that is providing lowest returns may be made in the government treasury securities whereas investment providing highest returns may made in the stocks of a corporate as the stocks provide highest returns and also carry greatest risk among all instruments of investment. It is important to understand that the expected return is always calculated by multiplying the return with the probability and the resulting figure is called the expected return on any investment. Therefore the investment that provides highest expected return shall be chosen over other investment. The investor should choose an investment that pays a guaranteed return of 7% because given the overall probability of different returns, the investors will get the expected return of 5% with a probability of 0.5 whereas the investment providing 7% result has the probability of 1 that means the expected return will be 7% which is highest as compared to other investment. The higher the probability greater are the chances that the return will be guaranteed therefore an investment with a lower probability will yield lower expected returns whereas an investment with higher probability of getting the same return will yield higher expected returns. Therefore in this case, since the probability of getting 7% return is

Friday, July 26, 2019

Research and statistics Essay Example | Topics and Well Written Essays - 1500 words

Research and statistics - Essay Example This study would require a random probabilistic sample of patients. Those eligible for participation would be receiving treatment for only one form of cancer, such as breast cancer. The less homogeneity of the IV (i.e. cancer) would help control for a normal population, as well as allow for wider generalisation of the results. The first two items are on Likert scales to provide an indication of the strength of the response. The third item is categorical, and although the level of measurement is low, the data will provide control variables when items 1 and 2 are correlated. Finally, the open question will show patients that their opinions and experiences are valued, and allow them to write in an un-restricted manner. The investigator will have two RAs analyse the texts to determine key themes, and their conclusions will be analysed using inter-rater reliability. The investigator will then draw conclusion from the final themes selected. A random probabilistic sample would be used to recruit the 80 students from a given university. All undergraduates in medicine degrees would be eligible to take part, across genders, ethnicities and ages. The sample will also be stratified by activity habits, with those who regularly take part in 30 minutes or more of structured exercise a day in one group, and those who don't in another. However, to be recruited each student must meet the selection criteria: they do not experience a heart condition; they are not asthmatic; and they are physically able to navigate eight flights of stairs without assistance. Materials A heart rate arm-cuff, which will be calibrated after each participant had had his or her pulse rate recorded. An isolated stairwell

Thursday, July 25, 2019

Management philosophy Essay Example | Topics and Well Written Essays - 1000 words

Management philosophy - Essay Example Similarly, when things are done in a good way, I also tend to say exactly that it is done in a good way (Wang, 2011). I have also learnt to take responsibility for what I say, and how I say it. In this light, I have leant to lead by being responsible for both my achievements and failures. I don’t shift blames to my employees whenever there is a failure in the management and only take credit when the team does it right. I’ve always learnt to check my words before saying them, never to leap irresponsibly and run away from them. I’m always keen on what I communicate to my employees since I carry out research to ensure that I talk from an informed perspective. In the management system, listening to others is a great skill. As a manager, I’ve also learnt to listen to others and consider all that are discussed by others, especially the resolutions by the employees. It is through listening that one gets to know the missing point in discussion, or that which someone would like to communicate to them. After listening; however, it is appropriate for a good manager to sieve all the information and take only important points from them and put them into action. I never ignore suggestions from my juniors (ARC, 2013). Whenever I have an issue to discuss with an individual or a department, I like taking it head-on that is to mean, I talk the issue out directly with the involved individual or department. I do not generalize issues on everyone who are not even involved. I, also never use other people to speak my mind to others. I, rather do it alone, and with the individuals directly. To add on, I’ve also learnt that discussing issues should best be done in a meeting room rather than using a hallway as a discussion board. At least, a meeting room provides a well-organized environment where the mind becomes calm to create the equilibrium required for the discussion. Lastly on communication, I like being truthful and not hurtful, rude or sarcastic. This

Wednesday, July 24, 2019

Value meaning Essay Example | Topics and Well Written Essays - 500 words

Value meaning - Essay Example To me life is finding g a purpose and pursuing it to the bitter end, no matter the circumstances (Williams, 2012). One of my life’s guiding values is integrity. I believe with integrity one can easily excel where others have terribly gone wrong and failed. Once I was sitting for my end of year exams, and the instructor came and gave us the exams. After that he told us that the exam was 2 hours long and we could start just then. Then to everyone’s surprise, he walked out and left us alone. The exam was quite difficult and nobody could recall learning anything that the instructor had given us to tackle. Some students perused through the notes while others shared information with one another. Several others still conspired to walk out and said they would ask their doctors to write sick leave for them so that they could have the instructor do a makeup, hoping that it would be easy. My mind was racing with ideas, and I almost joined my colleagues in walking out and cheating. However, deep inside of me a small voice told me to do the right thing and just be done (Cohen, 2010). After my 2 hours were over, I glanced back and saw I was the only one left in the classroom. By that time the instructor had arrived and I handed him my paper. He then started congratulating me and told me the test actually was an assessment on students’ integrity and that it had a reward of $2000.In addition, the instructor had arranged with College Press and out of nowhere photographers were milling around me asking so much about me. My story would be run on the front cover of the prestigious Campus News and I became a celeb overnight, in addition to being appointed to several student bodies. From that experience I decided integrity would be part and parcel of me. To date I have adhered to this value and I have never regretted my decision since it has served me well. Purpose in life simply means discovering the reason why one is alive and setting

Tuesday, July 23, 2019

Audio and Visual Advertising Assignment Example | Topics and Well Written Essays - 250 words

Audio and Visual Advertising - Assignment Example 3. The two ways in which there an order of content according to fowler include an appeal to deep that involves running drivers into the minds of consumers(Altstiel, Grow and Altstiel). Further, the information regarding the good or service being sold; its name, manufacturer, picture, packaging, objective attributes, and functions,e.g the reader of a brassier advertisement sees a partially undraped but blandly unperturbed woman standing in an otherwise common place public settling and may experience certain sensation. 4. Henry Murray motivation factors are the ones that enabled Fowles to develop factors that led to many advertisement projects; Murray pinpointed out the susceptible and least quiescent factors that enable advertising. 5. The need for sex in advertising has the effect of reducing brand recall coz it’s too blurring and it tends to obliterate the product information also the need for aggress the reality of life pressure creates strong retaliatory feelings in every functioning human being and the feeling of anger and violence can be exercised in reality propagated by the advert. 6. Humour and celebrity fit into fowlers’ scheme when it comes to appealing to human minds and information packaging. Copy Writers and Copy Writing According to (Fowles) 1. Challenges of copywriting i. It highly deals with planning and coordinating with clients, legal staffers, accounting executives, researchers and art directors. ii. It involves accuracy and dealing with deadlines and tight schedule iii. It involves meeting advertising objectives.

The Swimmer Essay Example for Free

The Swimmer Essay How would you characterize the social world that Neddy Merrill lives in? He lives a perfect life. A perfect family, high social standing and an expensive house. He dosent have many problems and his friends are perfect as well. What is Neddy’s mood at the beginning of the story? He seems content. It was a hot sunny day and he was drinking a glass of gin. What possible reasons can you think of for the journey that Neddy proposes to undertake? Are there any suggestions that this journey does not take place in reality? Consider some of the many signs of trouble that Neddy encounters during the course of his journey. List them. During his journey Neddy goes through many stages in his life. I think the pool is a symbolism of alcohol. In the beginning he was fine and everyone was nice to him. Eventually he comes to a dry pool and has no idea what to do. People start being rude to him and he realizes that his wife and kids are gone. Neddy doesnt live in reality. What role does drinking alcohol play in the story? A major role. Neddy’s alcohol issues may have caused the affair with Shirley Adams causing his wife and daughters to leave him. What do you think is the overall meaning or message is in the story? I think the meaning of this story is that life is short and you should use your time wisely. Neddy wanted all the material objects in life and alcohol. How many pools does Neddy swim through? List them in order. the grahams, hammers, lears, howlands, crosscups, bunkers, levys, welchers, public pool, hallorans, saches, biswangers, shirley adams, gilmartins, clydes Notice the pattern of how people treat him as he goes from pool to pool. What is that pattern? Mrs. Graham was vey nice to him and offered a drink. the bukers had a party. the welchers pool was dry. Eventually people were questioning his behavior. They were ignorning him, being rude and telling him to grow up. Neddy describes himself as heroic. Use quotes from the story to affirm or refute that idea. I am not too sure about this answer. Notice the description of the seasons – how many are there? summer and autumn

Monday, July 22, 2019

Free

Free software Essay The freedom to run the program, for any purpose (freedom 0). The freedom to study how the program works, and change it so it does your computing as you wish (freedom 1). Access to the source code is a precondition for this. The freedom to redistribute copies so you can help your neighbor (freedom 2). The freedom to distribute copies of your modified versions to others (freedom 3). By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this You are free to (1)study it, (2)redistribute it, and (3) modify it. 2. Why is Linux popular? Why is it popular in academia? Bell Labs offered it to educational institutions at nominal cost. The schools, in turn, used it in their computer science programs, ensuring that computer science students became familiar with it. Because UNIX was such an advanced development system, the students became acclimated to a sophisticated programming environment. As these students graduated and went into industry, they expected to work in a similarly advanced environment. As more of them worked their way up the ladder in the commercial world, the UNIX operating system found its way into industry The source code for the operating system is readily available so that students can understand more easily how GNU/Linux works and can modify the code further to understand its operation and change the way it works. 3. What are multiuser systems? Why are they successful? Sharing the computer’s power among many users and giving them the ability to share data and programs are central features of the system. a multiuser operating system allows many people to use all of the system resources almost simultaneously The use of costly resources can be maximized and the cost per user can be minimized—the primary objectives of a multiuser operating system. 4. What is the Free Software Foundation/GNU? What is Linux? Which parts of the Linux operating system did each provide? Who else has helped build and refine this operating system? The Free Software Foundation (www. fsf. org) is the principal organizational sponsor of the GNU Project. GNU developed many of the tools, including the C compiler, that are part of the GNU/Linux Operating System Linux is the name of an operating system kernel developed by Linus Torvalds and expanded and improved by thousands of people on the Internet. Torvalds’s kernel and GNU’s tools work together as the GNU/Linux Operating System 5. In which language is Linux written? What does the language have to do with the success of Linux? 95% is written in C. Because Linux is portable, it can be adapted (ported) to different machines and can meet special requirements. For example, Linux is used in embedded computers, such as the ones found in cellphones, PDAs, and the cable boxes on top of many 10 Chapter 1 Welcome to Linux and Mac OS X TVs. The file structure takes full advantage of large, fast hard disks. Equally important, Linux was originally designed as a multiuser operating system—it was not modified to serve several users as an afterthought. Sharing the computer’s power among many users and giving them the ability to share data and programs are central features of the system 6. What is a utility program? otften reffered to as commands These utilities perform functions that are universally required by users. The sort utility, for example, puts lists (or groups of lists) in alphabetical or numerical order and can be used to sort lists by part number, last name, city, ZIP code, telephone number, age, size, cost, and so forth. A utility (program), sometimes referred to as a command, is a program that performs a task that is frequently related to the operating system. A utility is simpler than an application program although there is no clear line separating the two 7. What is a shell? How does it work with the kernel? With the user? In a textual environment, the shell—the command interpreter—acts as an interface between you and the operating system. its the link between user and kernal to tell it what to do. or view what the kernal is doing. its the command line interface that accepts input from the user. 8. How can you use utility programs and a shell to create your own applications? Write a shell script, also called a shell program, or a batch file under DOS. A shell script is one or more command lines contained in a file. Make the file executable and give the name of the file as a command: The shell executes the commands in the file, as though you had typed each command individually 9. Why is the Linux filesystem referred to as hierarchical? The Linux filesystem provides a structure whereby files are arranged under directories, which are like folders or boxes. Each directory has a name and can hold other files and directories. Directories, in turn, are arranged under other directories, and so forth, in a treelike organization. This structure helps users keep track of large numbers of files by grouping related files in directories. Each user has one primary directory and as many subdirectories as required 10. What is the difference between a multiprocessor and a multiprocessing system? multi processor is a computer that has more than one processor (processing units) and multiprocessing system is the fact that it can process multiple tasks at the same time Multiprocessing is the use of more than one CPU in a computer system 11. Give an example of when you would want to use a multiprocessing system. Multiprocessing is the use of more than one CPU in a computer system so when you have more than one CPU you can take advantage of it. Multiprocessing sometimes refers to the execution of multiple concurrent software processes in a system as opposed to a single process at any one instant 12. Approximately how many people wrote Linux? Why is this project unique? The Linux kernel was developed by Finnish undergraduate student Linus Torvalds The Linux operating system, which was developed through the cooperation of many, many people around the world, is a product of the Internet and is a free 13. What are the key terms of the GNU General Public License? The GPL says you have the right to copy, modify, and redistribute the code covered by the agreement When you redistribute the code, however, you must also distribute the same license with the code, thereby making the code and the license inseparable.

Sunday, July 21, 2019

Relationship Between Nubia and Egypt

Relationship Between Nubia and Egypt Art 327: Egyptian Art Dr. Sara Orel November 20, 2014 Throughout the history of ancient Egypt, Egypt had been in contact with numerous cultures near and far from their home. Each of those cultures provided some sort of contact and relationship; whether that was political or economic or even as an enemy. One culture in particular, Nubia (later known as the Kushites with the development of the Kingdom of Kush) had been in contact and had a relationship with Egypt since as early as the first century B.C. The term ‘Nubia’ is defined as a geographic region located in the northeast corner of Africa. It straddles the Nile River and is sometimes referred to in two parts, according to the flow of the river, Lower Nubia in the North and Upper Nubia in the South.[1] For upper Nubia, the most common term was Kush. Kush was located in what is now known as Nubia, near the third cataract in ancient times. The relationship between Egypt and Nubia as stated in the beginning was mainly trade and at times dealt with military aspects. However, as time progressed the relationship became more complex. It had changed depending on the political and economic climate of the time. To the Egyptians, the Nubians represented a trading partner, an enemy, a military asset, a conquered colony, and at times a conqueror. The beginning contact or relationship was not as complex as the end. The Nubians relied on their northern neighbor for some time. However towards the twentieth century that relationship soon changed. Egypt had control over Nubia for nearly five-hundred years. However, towards the twentieth century Egypt lost control due to the decline of the Egyptian government at the end of Ramses II. That lost control would be devastating to Egypt due to the gold deposits found in Nubia and opened up the door for Libyans to take control. However, it would give chance to Nubia to make a stance and take control themselves. The relationship between Egypt and Nubia changed drastically in the years from 750-730 BC when the Kingdom of Kush and the Nubian prince, Piankhy (also known as Piye) pushed northward to capture Egypt from Libyan control and establish their capital at Thebes. Just as a note, King Piankhy of Dynasty XXV reigned in Nubia for nearly thirty-one years (747-716 BC). We have archaeological evidence pointing to this through a large granite stela known as the ‘Victory Stela of Piy’ found in 1862 at Gebel Barkal in the Temple of Amun at Napata.[2] The stela measures 1.80 meters by 1.84 meters. It is inscribed on all four sides, with a total of 159 lines of hieroglyphs.[3] It now currently resides in the Cairo Museum. The relief at the top shows Amun enthroned on the left with Mut standing behind him and Piankhy before him. It is a narration of Piye’s conquest of all of Egypt. [4] It is much like the New Kingdom Annals of Thutmosis III in factualness but is much more vivid. It paints the portrait of a Nubian king who was â€Å"forceful, shrewd, and generous†.[5] â€Å"Hear what I did, exceeding the ancestors, I the King, image of god, Living likeness of Atum! Who left the womb marked as ruler, Feared by those greater than he! His father knew, he mother perceived: He would be ruler from the egg, The Good God, beloved of gods, The son of Re, who acts with his arms, Piye beloved-of-Amun.†[6] Piye always meant to rule Egypt but he had preferred treaties over warfare, unlike his later adversary the Assyrians. It states that he was extremely pious and especially devoted to Amun. Egyptians rather welcomed the Nubian prince, preferring him over the Libyans, scholars attest this to the cultural similarities between Egypt and Nubia and also the physical similarities as well. The Nubians ruled from Nubia to as far as the Delta, they portrayed themselves not with the Egyptian crown with one cobra uraeus but with two cobras. Nubian rule over Egypt was short lived, lasting less than a hundred years. The end came with an attack by the Assyrians, pushing them further south and relocating their capital from Thebes to Meroe. The Nubian rule was succeeded by a vigorous Egyptian dynasty coming from Sais in the XXVI dynasty. During this time the Egypt was rebuilt as a strong centralized and prosperous state.[7] The relations with Nubia at this time were at first peaceful, but in 592 BC, Psamtik II attacked Nubia and claimed a victory. However, he did not gain control. What prompted this attack is still not known, but is recorded on the ‘Victory Stela of King Psamtik II’ and is viewed by many as an act of revenge when Nubia controlled Egypt. â€Å"The troops your majesty sent to Nubia have reached the hill-country of Pnubs. It is a land lacking a battlefield, a place lacking horses. The Nubians of every hill-country rose up against him, their hearts full of rage against him. His attack took place, and it was misery for the rebels. His majesty has done a fighter’s work.† [8] The relationship between Nubia and Egypt remained strained with the Saite power in Egypt but improved in the Ptolemaic period with the Meroitic Kingdom. There were, as usual, times of trouble between the two nations during this period. There was one occasion were the Meroites invaded Egypt in the upper kingdom. However, trade between Egypt and Nubia appeared to have increased considerably. [9] The wealth and stimulation from this trade helped initiate a cultural renaissance in the Meroitic heartland with the border remaining near Maharraqa in the middle of Lower Nubia.[10] The cooperation between the two is symbolized in the temples at Dakka and Philae. As time went on, the relationship between the two continued until around 350 AD when the Axumite Kingdom attacked and completely destroyed the Meroe Kingdom. After this time Nubia became a Christian nation. From the beginning contact to the end, the relationship between Nubia and Egypt was very complex. The contact and relationship between the two always seemed to go back and forth from a peaceful relationship to one with hostility. However complex their relationship was, Egypt and Nubia both developed through political, economic, and cultural means depending on who held power at the time. It is no secret that Nubia played an important, however brief, in Egyptian history. What we know of them largely comes from the texts and inscriptions from Egyptians. However, with excavations still being pursued in Nubia there is still much to be discovered. Works Cited BBC. The Story of Africa: Nile Valley. 2014. http://www.bbc.co.uk/worldservice/africa/features/storyofafrica/index_section3.shtml accessed November 15, 2014. Harkless, Necia Desiree. Nubian Pharaohs and Meroitic Kings: The Kingdom of Kush. Bloomington: Author House, 2006 Lacovara, Majorie Fisher and Peter. Ancient Nubia: African Kingdom on the Nile. Cairo: The American University in Cairo Press, 2012. Lichtheim, Miriam. Ancient Egyptian Literature: The Late Period. Vol. 3. Los Angeles: University of California Press, 1980. Redford, Donald B. From Slave to Pharaoh: The Black Experience of Ancient Egypt. Baltimore: The Johns Hopkins University Press, 2004. Shubert, Steven Blake. Encyclopedia of the Archaeology of Ancient. Edited by Kathryn A. Bard. London: Routledge, 2005. Smith, Stuart Tyson. Wretched Kush: Ethnic Identities and Boundaries in Egypts Nubian Empire. London: Routledge, 2003. Trigger, Bruce G. New Light on the History of Lower Nubia. Anthropologica (Canadian Anthropology Society) 10, no. 1 (1968): 81-106. Accessed 13 November 2014. url http://www.jstor.org/stable/25604760. [1] Majorie Fisher and Peter Lacovara, Ancient Nubia: African Kingdoms on the Nile, (Cairo: The American University in Cairo Press) 5. [2] Donald B. Redford, From Slave to Pharaoh: The Black Experience of Ancient Egypt, (Baltimore: The Johns Hopkins University Press) 101. [3] Ibid, 101. [4] Miriam Lichtheim, Ancient Egyptian Literature: A Book of Readings, v.3, (Los Angeles: University of California Press) 66. [5] Ibid, 66. [6] Miriam Lichtheim, Ancient Egyptian Literature: A Book of Readings, v.3, (Los Angeles: University of California Press) 68. [7] Ibid, 66. [8] Ibid, 85. [9] Bruce G. Trigger, â€Å"New Light on the History of Lower Nubia†, Anthropologica (1968): 95, access 15 November 2014, url: http://www.jstor.org/stable/25604760. [10] Ibid, 95.

Saturday, July 20, 2019

Huntingtons Disease :: essays research papers

Huntington's Disease Background Huntington's disease is inherited as an autosomal dominant disease that gives rise to progressive, elective (localized) neural cell death associated with choleric movements (uncontrollable movements of the arms, legs, and face) and dementia. It is one of the more common inherited brain disorders. About 25,000 Americans have it and another 60,000 or so will carry the defective gene and will develop the disorder as they age. Physical deterioration occurs over a period of 10 to 20 years, usually beginning in a person's 30's or 40's. The gene is dominant and thus does not skip generations. Having the gene means a 92 percent chance of getting the disease. The disease is associated with increases in the length of a CAG triplet repeat present in a gene called 'huntington' located on chromosome 4. The classic signs of Huntington disease are progressive chorea, rigidity, and dementia, frequently associated with seizures. Studies & Research Studies were done to determine if somatic mtDNA (mitochondria DNA) mutations might contribute to the neurodegeneration observed in Huntington's disease. Part of the research was to analyze cerebral deletion levels in the temporal and frontal lobes. Research hypothesis: HD patients have significantly higher mtDNA deletionlevels than agematched controls in the frontal and temporal lobes of the cortex. To test the hypothesis, the amount of mtDNA deletion in 22 HD patients brains was examined by serial dilution-polymerase chain reaction (PCR) and compared the results with mtDNA deletion levels in 25 aged matched controls. Brain tissues from three cortical regions were taken during an autopsy (from the 22 HD symptomatic HD patients): frontal lobe, temporal lobe and occipital lobe, and putamen. Molecular analyses were performed on genetic DNA isolated from 200 mg of frozen brain regions as described above. The HD diagnosis was confirmed in patients by PCR amplification of the trinucleotide repeat in the IT 15 gene. One group was screened with primers that included polymorphism and the other was screened without the polymorphism. After heating the reaction to 94 degrees C for 4 minutes, 27 cycles of 1 minute at 94 degreesC and 2 minutes at 67 degrees C, tests were performed. The PCR products were settled on 8% polyacrylamide gels. The mtDNA deletion levels were quantitated relative to the total mtDNA levels by the dilution-PCR method. When the percentage of the mtDNA deletion relative to total mtDNA was used as a marker of mtDNA damage, most regions of the brain accrued a very small amount of mtDNA damage before age 75. Cortical regions accrued 1 to 2% deletion levels between ages 80-90, and the putamen accrued up to 12% of this deletion after age 80.

Shakespeare’s Lady Macbeth: Pure Evil? Essay -- Shakespeares Lady Mac

  Ã‚   Next to Macbeth himself, Lady Macbeth is the penultimate person in Shakespeare's play, Macbeth. And though she does not survive to the end, her influence on Macbeth lasts throughout the play. She is the most influential person in Macbeth's downfall, next to the witches. However, her relationship with him goes far deeper then that of the witches. It is my belief that the witches act only as a trigger to start the events in the play, and that Lady Macbeth herself was the driving force behind Macbeth's actions. It is she who he contacts when he meets the witches, and immediately trusts her with the prophecy he is given. The relationship between Macbeth and his wife is paramount to the understanding of a major theme of this play. At first it would appear to be an equal partnership. However, I believe Lady Macbeth was the dominant of the two character; she could have persuaded Macbeth to do anything if she so wished. And though she does not openly exercise her power over him in public, in private she often uses humiliation and emotional bribery to manipulate Macbeth to execute her will. The first scene in which we see Lady Macbeth is Act 1 Scene 5, in the first half of which she is reading the letter sent by Macbeth about his meeting with the witches, and about half way through Macbeth, himself enters, having caught up with the messenger who delivered the letter. Immediately we see the nature of her relationship with Macbeth, and have a strong sense of her character. The first thing that you notice of course, is that Lady Macbeth is reading a letter that must have been written mere hours after the events contained happened. It is a letter from Macbeth, containing potentially treasonous information about his meeting with the... ...Barbara Mowat and Paul  Ã‚   Warstine. New York: Washington Press, 1992.   Works Consulted Bradley A. C. Shakespearean Tragedy 1912 pp. 468-9 Curry, Walter. Shakespeare s Philosophical Patterns. London: Mass Peter  Ã‚   Smith, 1968. Epstein, Norrie. The Friendly Shakepeare, New York, Viking Publishing, 1993. Harbage, Alfred, Macbeth, Middlesex England, Penguin Publishing, 1956. Magill, Masterplots- Volume 6, New Jersey, Salem Press, 1949. Paul, Henry N. The Royal Play of Macbeth 1950 pp. 213-17 Schlegel, August Wilhelm.   Criticism on Shakespeare s Tragedies . A Course of Lectures on Dramatic Art and Literature. London: AMS Press, Inc., 1965.  Ã‚     Ã‚   Steevens, George. Shakespeare, The Critical Heritage. Vol. 6. London:  Ã‚   Routledge & Kegan Paul, 1981.  Ã‚   Wills, Gary. Lady Macbeth and Evil. Oxford: Oxford University Press, 1998.  Ã‚  Ã‚  

Friday, July 19, 2019

A Review of Peter Brown’s Augustine of Hippo Essay -- Augustine Hippo

A Review of Peter Brown’s Augustine of Hippo   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Peter Brown’s Augustine of Hippo is a dense, scholarly work outlining the entire life of the Catholic bishop.   The University of California Press in Berkeley, California published the work in 1967.   My version was the 1973 second paperback printing, found in the University library.   Its smallish, scholarly, serifed, typewritten font allows for a instant respect for the subject matter:   the words are at first imposing, but then revealing as their serious tone complements the complexity of the text.   The pages are studded with footnotes, filling out this work with evidence of Brown’s exhaustive research.   There is a three-page preface before the work, and, after the work, a seventeen-page bibliography, and ten-page index.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Brown’s book is organized, like any scholarly biography, chronologically according to Augustine’s life.   It is separated into five parts, each corresponding to significant portions of Augustine’s life:   his pagan life, his conversion, his actions against the Donatists, his actions against Pelagians, and his final legacy and death.   Each part opens with a chronological table of events both directly involving Augustine and the world he lived in.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The first part begins with â€Å"Africa,† a chapter detailing the section of northern Africa:   its Greco-Roman literary and political history, painting a picture of the world Augustine came from.   The next chapter, titled â€Å"Monica,† describes Augustine’s parents, particularly his mother, and their religious beliefs and socioeconomic status.   â€Å"Education,† the third chapter, is about the future bishop’s early education, focusing on his introduction to his favorite school subject, Latin literature.   T... ...uum:   Writing the ‘City of God,’† rather than just â€Å"City of God.†Ã‚   (This chapter is actually misprinted in the table of contents as â€Å"Opus Magnum† rather than â€Å"Magnum Opus,† a small error, but one easy enough to catch in proofreading, for this second paperback edition.   Also, Brown has a penchant for Latin or French phrases, inserted randomly to convey special meaning; this could be forgivable if they were translated or explained, even in the spacious footnotes:   they are not, leaving the layman reader frequently confused and agitated.   But, this book is not intended for the layman; it is a scholarly work, and most readers would be in his field of antiquity, and most probably know Latin, and be more acquainted with familiar French phrases.   Augustine of Hippo is not perfect, but it is an extremely good biography, being both exceedingly thorough and fully captivating.

Thursday, July 18, 2019

Management Information System Essay

Question 1 : In the 21st century, information technology has emerged as the fundamental technology of business. Explain how it has helped business and state examples of real time situation which you have read about of experienced. Decision Support, Problem Analysis and Overall Control Business managers often need to make decisions that can affect the business’ fortunes one way or other. For example, a company with sales outlets or distributors spread over a wide geographic area might want to optimize the logistical operations of delivering merchandise to the outlets. The best solution might be affected by numerous factors such as demand patterns, availability of merchandise, distances involved and the option of using external carriers (who can find two way loads and might prove a lesser cost option over long distances) instead of own vehicles. While it might be possible to use complex mathematical formulas by hand to compute the best solution, computers transform the whole process into a routine task of feeding certain information as input and obtaining suggestions for best solutions as output. The task can typically be done in a few minutes (instead of hours or even days) and it becomes possible to examine several alternatives before deciding upon one that seems most realistic. Identifying problems and analysing the factors that cause them also has been transformed by modern computer information systems. In a typical MIS environment, standard reports are generated in a routine manner comparing actual performance against original estimates. The software that generates the report can be instructed to highlight exceptions, i.e. significant variations between original estimates and actual performance. Managers will thus become aware of problem areas in the daily course of their work simply by looking at the reports they receive, without having to do detailed data collection and computations themselves. Identifying the factors responsible for the problem can also be routinized to some extent by using such tools as variance analysis. Variance analysis is an element of standard costing system that splits deviations from estimates (or standards) into causative factors such as increase in price of materials used, excessive usage of materials, unexpected machine downtimes, etc. With such a detailed report, managers can delve deeper into the problem factor, such as why there was excessive usage of materials. Control is also exercised through variance analysis. Budgets are prepared for all business operations by concerned managers working in a coordinated fashion. For example, estimated sales volumes will determine the levels of production; production levels will determine raw material purchases; and so on. With good information system management, it then becomes possible to generate timely reports comparing actual sales, production, raw material deliveries, etc against estimated levels. The reports will help managers to keep a watch on things and take corrective action quickly. For example, the production manager will become aware of falling sales (or rising sales) of particular products and can prepare to make adjustments in production schedules, and purchasing and inventory managers will become quickly aware of any mounting inventories of unused materials. MIS thus enhances the quality of communication all around and can significantly improve the effectiveness of operations control. Effective MIS Involves Humans and Computers Working together The major aspect to note is that MIS provides only the information; it is the responsibility of concerned managers to act on the information. It is the synergy between efficient, accurate and speedy equipment and humans with common sense, intelligence and judgment that really gives power to MIS. As a chartered accountant with business management qualifications and decades of exposure to business in senior to top level positions, Gopinathan helps small to medium businesses with new business start-up, business performance improvement and marketing. He uses structured business modelling techniques to help with all these, and has launched a business support website to provide the help in a convenient manner irrespective of geographical distances and boundaries. Significance Information technology has grown to permeate the business world, affecting how companies make and market their products, as well as how people communicate and accomplish their jobs in modern organizations. Specialized software shapes best-practices and industry standards, continually changing the face of business in almost every way. Information technology management includes many of the basic functions of management, such as staffing, organizing, budgeting and control, but it also has functions that are unique to IT, such as software development, change management, network planning and tech support. Generally, IT is used by organizations to support and compliment their business operations. The advantages brought about by having a dedicated IT department are too great for most organizations to pass up. Some organizations actually use IT as the centre of their business. Positive Impact on Business: First off, I.T. affects how businesses go about with their usual routine. For instance: the technology allows companies to go paperless, depending only on digital databases to store important data. Many pundits see this as a risk; isn’t digital data flimsy and unreliable, they ask. But the shift offers several benefits as well—including reduction in operational cost, since the business no longer has to buy or rent space or equipment just to store data. Information Technology also affects the accuracy of business operations. When a company uses a computerized accounting system instead of relying on a real live accountant, they eliminate (or, at the very least, significantly reduce) human error. And because such systems allow for faster operations, the company’s workers can concentrate on more pressing tasks. The impact of the Management Information System The impact of MIS on the functions is in its management. With a good MIS support, the management of marketing, finance, production and personnel becomes more efficient, the tracking and monitoring the functional targets becomes easy. The functional managers are informed about the progress, achievements and shortfalls in the activity and the targets. The manager is kept alert by providing certain information indicating the probable trends in the various aspects of business. This helps in forecasting and long-term perspective planning. The manager† attention is brought to a situation which is exceptional in nature, inducing him to take an action or a decision in the matter. A disciplined information reporting system creates a structured database and a knowledge base for all the people in the organization. The information is available in such a form that it can be used straight away or by blending and analysis, saving the manager’s valuable time. The MIS creates another impact in the organization which relates to the understanding of the business itself. The MIS begins with the definition of a data entity and its attributes. It uses a dictionary of data, entity and attributes, respectively, designed for information generation in the organization. Since all the information systems use the dictionary, there is common understanding of terms and terminology in the organization bringing clarity in the communication and a similar understanding of an event in the organization. The MIS calls for a systemization of the business operations for an effective system design. This leads to streamlining of the operations which complicate the system design. It improves the administration of the business by bringing a discipline in its operations everybody is required to follow and use systems and procedures. This process brings a high degree of professionalism in the business operations. Since the goals and objective of the MIS are the products of business goals and objectives, it helps indirectly to pull the entire organization in one direction towards the corporate goals and objectives by providing the relevant information to the people in the organization. A well designed system with a focus on the manager makes an impact on the managerial efficiency. The fund of information motivates an enlightened manager to use a variety of tools of the management. It helps him to resort to such exercises as experimentation and modelling. The use of computers enables him to use the tools and techniques which are impossible to use manually. The ready-made packages make this task simpler. The impact is on the managerial ability to perform. It improv es the decision making ability considerably. Communications Technology Leveraging advances in communications technology is imperative to surviving in the modern business world. Advances in cellular phone technology have revolutionized the way businesspeople communicate with clients, employees, suppliers and strategic partners. The Internet has revolutionized the marketing function in addition to opening up a wide range of communication options. Modern smartphones are changing the game yet again with the introduction of new and innovative applications. A small business owner can now access a web-based customer relationship management service on a smartphone from anywhere in the world, for example, allowing him to obtain vital data about contacts before making calls. Accessibility By making communication more convenient, communication technology has helped to make communication more accessible, especially long-distance communication. Through various computer-mediated communication methods–communication done through the use of a computer, such as email, instant messages, and social networking websites–you can easily and instantly communicate with people in other cities, states and countries. This is vastly different from early forms of long-distance communication. Early forms of long-distance communication included the use of homing pigeons and/or runners to carry a message to its destination. How long a message would take before reaching its destination depended on the distance between the person sending the message and the person receiving the message. Mass Communication Organizations, like schools and businesses, use electronic communication to share information with a large number of people. Businesses can send mass emails to employees in order to inform workers about things like rule changes and important meetings. Many academic institutions use mass communication in order to maintain a well-informed campus. In case of an emergency, such as a spreading fire or presence of an armed assailant, mass communication can quickly inform people of the situation, giving enough notice to allow people to take the necessary actions to stay safe. Computer-mediated communication can be socially beneficial. For people who are socially awkward, computer-mediated communication such as online forums and chat rooms can help create a more fulfilling social life. For example, someone who fails at personal relationships because he speaks before thinking about the consequences has more control with Internet communication. He can read back his statements before posting, which will likely reduce the number of awkward moments the person creates. Communication technology offers other benefits, as well. Dating websites, for instance, can relieve some of the frustration involved with dating by allowing you to view the profiles of potential dates so you can determine who is the best match for you. This can save you both time and heartbreak. Considerations While information technology solutions can contribute to the success of your organization, there are a number of unique costs to consider. In addition to the cost of implementing an IT solution, you must employ highly educated and specialized workers to maintain, monitor, expand and repair your IT infrastructure. Question 4 : The role of hospital has changed from medical assistance to health care. What are the important information systems required to be considered while implementing front-end application development for hospital management? HOSPITAL INFORMATION SYSTEM (HIS) A hospital information system (HIS) is essentially a computer system that can manage all the information to allow health care providers to do their jobs effectively. These systems have been around since they were first introduced in the 1960s and have evolved with time and the modernization of healthcare facilities. The computers were not as fast in those days and they were not able to provide information in real time as they do today. The staff used them primarily for managing billing and hospital inventory. All this has changed now, and today hospital information systems include the integration of all clinical, financial and administrative applications. Modern HIS includes many applications addressing the needs of various departments in a hospital. They manage the data related to the clinic, finance department, laboratory, nursing, pharmacy and also the radiology and pathology departments. The hospitals that have switched to HIS have access to quick and reliable information including patients’ records illustrating details about their demographics, gender, age etc. By a simple click of the mouse they receive important data pertaining to hospital finance systems, diet of patients, and even the distribution of medications. With this information they can monitor drug usage in the facility and improve its effectiveness. Many hospitals have as many as 200 disparate systems combined into their HIS. Hospital information systems have become very advanced and new innovations are continuously being introduced. But a HIS is useless if it confuses the hospital employees. The system must be user friendly and should include training by the vendors. A good HIS offers numerous benefits to a hospital including but not limited to the delivery of quality patient care and better financial management. The HIS should also be patient centric, medical staff centric, affordable and scalable. The technology changes quickly and if the system is not flexible it will not be able to accommodate hospital growth. COMPONENTS It can be composed of one or a few software components with specialty-specific extensions as well as of a large variety of sub-systems in medical specialties * Laboratory Information System (LIS) * Radiology Information System (RIS) * Clinical Information System (CIS) * Nursing Information Systems (NIS) * Pharmacy Information System (PIS) SOFTWARE COMPONENT Software Component is a system element offering a predefined service or event, and able to communicate with other components. It should be : * Multiple-use * Non-context-specific * Compostable with other components (inter relationship with other components) * Encapsulated i.e., non-investigable through its interfaces * A unit of independent deployment and versioning Laboratory Information System (LIS) Laboratory Information System (LIS) is a software based laboratory and information management system that offers a set of key features that support a modern laboratory’s operations. Those key features include but are not limited to workflow and data tracking support, flexible architecture, and smart data exchange interfaces, which fully support its use in regulated environments. The features and uses of a LIMS have evolved over the years from simple sample tracking to an enterprise resource planning tool that manages multiple aspects of laboratory informatics. Due to the rapid pace at which laboratories and their data management needs shift, the definition of LIMS has become somewhat controversial. As the needs of the modern laboratory vary widely from lab to lab, what is needed from a laboratory information management system also shifts. The end result: the definition of a LIMS will shift based on who you ask and what their vision of the modern lab. Radiology Information System (RIS) A radiology information system (RIS) is a networked software suite for managing medical imagery and associated data. An RIS is especially useful for managing radiological records and associated data in a multiple locations and is often used in conjunction with a picture archiving and communication system (PACS) to manage work flow and billing. An RIS has several basic functions: Patient management * An RIS can track a patient’s entire workflow within the radiology department; images and reports can be added to and retrieved from electronic medical records (EMRs) and viewed by authorized radiology staff. Scheduling * Appointments can be made for both in- and out-patients with specific radiology staff. Patient tracking * A patient’s entire radiology history can be tracked from admission to discharge. The history can be coordinated with past, present and future appointments. Results reporting * An RIS can generate statistical reports for a single patient, group of patients or particular procedure. Film tracking * An RIS can track individual films and their associate data. Billing * An RIS facilitates detailed financial record-keeping, electronic payments and automated claims submission. Clinical Information System (CIS) Clinical Information System is a collection of various information technology applications that provides a centralized repository of information related to patient care across distributed locations. This repository represents the patient’s history of illnesses and interactions with providers by encoding knowledge capable of helping clinicians decide about the patient’s condition, treatment options, and wellness activities. The repository also encodes the status of decisions, actions underway for those decisions, and relevant information that can help in performing those actions. The database could also hold other information about the patient, including genetic, environmental, and social contexts. Features : * access the medical literature * ask clinical or administrative questions of aggregates of patient data, * receive automatic warnings or suggestions when the patient’s data satisfy certain logical rules * receive critiques when proposing therapies or ordering diagnostic tests, * access guidelines for standards of care * analyse trade-offs and the likelihood of alternative outcomes (decision analysis) * receive lists of differential diagnoses Nursing Information System (NIS) Nursing information systems is a type of health care management system. It helps nurses use their nursing skills and computer knowledge within a health care environment. A nursing information system has different features and benefits. Features Nurses can self-schedule work hours based on their work shift and departmental needs. Staff nurse managers or nursing administrators can review each nurse’s schedule and make approvals. Another nursing information system feature includes documenting patient care plans. Benefits One nursing information system benefit includes saving time. For instance, nursing managers can confirm a nurse’s work availability without contacting each nurse. Nurses can review a patient’s treatment plan when working outside the office, such as a home care nurse. Pharmacy Information System (PIS) Pharmacy information systems (PIS) are complex computer systems that have been designed to meet the needs of a pharmacy department. Through the use of such systems, pharmacists can supervise and have inputs on how medication is used in a hospital. Some of the activities which Pharmacy Information Systems have been employed in pharmacy departments include: Clinical Screening The Pharmacy Information System can assist in patient care by the monitoring of drug interactions, drug allergies and other possible medication-related complications. When a prescription order is entered, the system can check to see if there are any interactions between two or more drugs taken by the patient simultaneously or with any typical food, any known allergies to the drug, and if the appropriate dosage has been given based on the patient’s age, weight and other physiologic factors. Alerts and flags come up when the system picks up any of these. Prescription Management The Pharmacy Information System can also be used to manage prescription for inpatients and/or outpatients. When prescription orders are received, the orders are matched to available pharmaceutical products and then dispensed accordingly depending on whether the patient is an inpatient or outpatient. It is possible to track all prescriptions passed through the system from who prescribed the drug, when it was prescribed to when it was dispensed. It is also possible to print out prescription labels and instructions on how medication should be taken based on the prescription. Inventory Management Pharmacies require a continuous inventory culture in order to ensure that drugs do not go out of stock. This is made even more difficult when there are multiple dispensing points. When don manually it is very difficult to maintain an accurate inventory. Pharmacy Information Systems aid inventory management by maintaining an internal inventory of all pharmaceutical products, providing alerts when the quantity of an item is below a set quantity and providing an electronic ordering system that recommends the ordering of the affected item and with the appropriate quantity from approved suppliers. Patient Drug Profiles These are patient profiles managed by the Pharmacy Information System and contain details of their current and past medications, known allergies and physiological parameters. These profiles are used for used for clinical screening anytime a prescription is ordered for the patient. Report Generation Most Pharmacy Information Systems can generate reports which range from determining medication usage patterns in the hospital to the cost of drugs purchased and /or dispensed. Interactivity with other systems It is important that Pharmacy Information Systems should be able to interact with other available systems such as the clinical information systems to receive prescription orders and financial information system for billing and charging.

Wednesday, July 17, 2019

Dream Company Essay

Technology has taken an uprising since the late 20th carbon to our world today. Every genius essenti each(prenominal)y owns well-nigh phase of technological device from cellphones to computing machines. Companies same Microsoft, dispel and Canon have befool our lives simpler and perhaps untold easier, provided there was other heap waiting to override the average and push an assiduity giant to its limits. orchard apple tree Incorporated fol first baseed an unconventional path to its new-fashioned success in the computer industry, patronage being consistently dominated by Microsoft.orchard apple tree Inc. s a internationalist corporation head bottomed in Cupertino, California that designs, come aparts, and copes consumer electronics, computer softwargon program, someoneal computers and portable digital practice of medicine players, and unstable communications devices and sell a variety of relate softw be, services, peripherals, and ne 2rking solutions. Its be st(p)- cognize ironw atomic number 18 products be the Mac line of computers, the iPod, the iPhone, and the iPad. Its parcel includes the OS X and iOS run organizations, the iTunes, the safari web browser, and the iLife and iWork creativity and production suites.The high society was founded on April 1, 1976, and incorporated as orchard apple tree Computer, Inc. on January 3, 1977. The word Computer was remote from its name on January 9, 2007, museing its shifted focalisation towards consumer electronics later on the introduction of the iPhone. apple is the worlds second-largest information applied science fellowship by revenue aft(prenominal)wards Samsung Electronics and the worlds third-largest mobile phone maker after Samsung and Nokia. Fortune magazine named apple the just about admired troupe in the join States in 2008, and in the world from 2008 to 2012.Howalways, the confederacy has received criticism for its contractors labor practices, and for apples own e nvironmental and chore practices. As of November 2012, orchard apple tree maintains 394 retail workshops in ivteen countries as comfortably as the online orchard apple tree Store and iTunes Store. It is the second-largest publicly traded corporation in the world by food merchandise place capitalization, with an estimated value of US$ 414 billion as of January 2013. As of September 29, 2012 the comp some(prenominal) had 72,800 steadfast full- age employees and 3,300 temporary full-time employees world-wide.Its worldwide annual revenue in 2012 number $156 billion. In May 2013, orchard apple tree had made it to the top ten of the Fortune five degree Celsius list of companies for the first time, fetching the 6 position, 11 places up from the previous yr Innovative Products Currently, orchard apple trees iPhone is the intense of the modern man. Top- nonch product design, an intuitive user-interface as well as fancy multimedia internet based services etiolatethorn contribu te to its unique market position. Therefore, if not just accomplished, umpteen software start outers are considering getting into the iPhone platform ASAP, serving the market Industry LeadersFor the past ternary historic period apple has been known by stack as the worlds just about admired community. They are known for picturesque product design, innovation, customer loyalty, brand-building marketing, and secrecy. orchard apple tree Inc. is considered to be as the industry leading in innovation, design, versatility and customer satisfaction. The products that they introduce both single year are the best in the challenge. The con hightail iters may have products that are highly dreamed on by them but at a old age end some(prenominal) people tend to shine into orchard apple trees products.The hatful that Apple has to make their wonderful products is carried by none. Their products like the iPhone changed the entire mobile industry. iPhone was advanced(a) that umpteen people as well as the rival companies such as Nokia, Samsung and many other companies were mesmerized by the innovation and technological leap the Apple had achieved by introducing this product. Perks For the past three years Apple has been known by fortune as the worlds most admired company. They are known for elegant product design, innovation, customer loyalty, brand-building marketing, and secrecy.The financial asseveration projected that the company leave run to grow because of their product design to undertake the consumer needs. The company has seen an increase in expect of products and service. Based on the company historic and projected future earnings and money time period emergence rates, any person who is looking for a smart inadequate to medium term investment, Apple well-worn would be the right decision. Its stabilize growth in earnings and dividends laughingstock be viewed as acquiring moderate to uncivilised equity. On December 29, 1994, Apple stock l ist increased to $1 billion.That was the inventory derangement for Apple. Their total revenue rose from $9. 8 billion in 1996 to above 19. 3 billion in 2006, which is a self-coloured increase of 96. 43% (Shlinds, 2007. ) On July 19, 2011 Apple, announced financial results for its fiscal 2011 third quarter ended June 25, 2011. The company get every quarter revenue of $28. 57 billion and earned a quarterly net cabbage of $7. 31 billion. Those billions of dollars in gross revenue had much to do with the gross revenue of the Macs, iPhone, and iPad. The company sell 3. 95 million Macs during the quarter, a 14% full-page increase over the year-ago quarter.Apple change 20. 34 million iPhones in the quarter, representing 142% unit growth over the year-ago quarter. They change 9. 25 million iPads during the quarter, a 183% unit increase over the year-ago quarter. Apple interchange 7. 54 million iPod, a 20% unit decline for the year-ago quarter (www. apple. com. ) Macs, iPhone, and iP ad sold in numbers greater than the company expect, but the sales from the iPod decreased. Even though the iPod sales dropped, it has dominated the market digital media player and managed to maintain in the unite States.This is Apple best quarter ever with revenue up 82% and sugar up 125%. Their cash flow has increased 131% year-over-year, with operations of $11. 1 billion. In December 2010, the cost of goods sold of $16. 4 billion was 61. 5% of revenue. The income statement continue to grow at rates rarely seen at a large company. The company continues to deliver to the marketplace and stimulate customer demand for new programs, products, and technological innovations. The company dominant leadership in near every product category it competes is an pellucid proof of innovation and well-executed market.However, despite its market leadership, Apple management has traditionally under-promised, yet over-delivered on earnings quarter after quarter. This has been the primary means f or the stocks sudden ascent in late years. Companies that grow faster than the run cash-flow it generates are usual suspects when it comes to balance sheet maneuvering. liquidity obviously is not a line of work for Apple, but this forces the analysts following the company to perplex and keep raising their targets each time Apple consensus.Cash flow tone and earnings structure better reflect the correlation amid stock harm and the financial statement. Apple sales growth has been inclining, magical spell Resource and Development expenditure (excluding previously capitalized software and technology acquired in acquisitions) as a percentage of sales has been declining. Any stock has the potential to be successful, but under-utilized assets or small allocations to develop innovative products which drive future wampum would not be helpful on returns on assets/investments. Apple has no competition.Apple creates computers, phones, tablets, music players, in operation(p) systems, television set-top boxes, modus vivendi and productivity software, professional media software, and wireless routers. They as well sell movies and music, and they have an application store that so far has not been challenged. Nokia, Samsung, Sony baron compete with Apple hardware, but they cipher on Microsoft operating system. Microsoft makes operating system for computers and phones, and they produce office and other software similar to Apples, but they omit in hardware. Google with the Android, is not even a single operating system.It is a flock of operating system versions on ten-fold devices. If Apple wants to change something on a device, either hardware or operating system, it can just do so. If Nokia, Samsung, or Sony wants to change their operating system, they would have to recieve validation from Microsoft. If Microsoft wants to advance their technology, they need buy-in from hardware makers. They make their wages from business-to-business, which mainly consists of selling licenses to its operating system to computer manufacturers and office suites for enterprises.That is not to say that they do not sell to consumers. They have consumer just now product lines as the Xbox gaming console, and of course, home user also buy Windows and Office. On the other hand, Apple is primarily a consumer company, and makes most of its profit selling hardware products. This makes the target of Apples site much clearer for marketing, selling, and providing substantiate for its products to consumers. The rest of the technology can only play catch up. A signify from Wayne Gretzky who said, Good hockey players play where the hockey puck is. Great hockey players skate to where the puck is going to be. Most of the tech industry is struggling to get where the puck was, (Raymond Meyers, 2011. ) In the previous paragraph I mention Apple did not have any competition, but if I had to choose two it would be Microsoft and Google. Apple leads Microsoft and Google in the S&P 500 in this example Apple $401. 82 -$10. 32 (-2. 50%) Google $520. 66 -$18. 54(-3. 44%) Microsoft $25. 06 -$0. 93(-3. 50%) Microsoft is steady declining. Microsoft launched windows Vista Windows users vigorously had rejected that upgrade. few than 10% of windows users had switched and nearly 5% of windows PCs in use were running windows versions older than XP. agile device are steady increasing, which Apple has complete control over. Mobile operating systems account for nearly 3% of all Internet. The percentage of Internet usage on mobile devices has been doubling every eighter months. The many tasks that PC handled are taking over by mobile devices. Microsoft was up almost as long as people were using PC, but technology has advanced into mobile devices. May 26, 2010 illustrated from mobile devices, Microsoft and Apple were about even at a Market cap of $223 billion, but Apple had increased rapidly to $306 billion, while Microsoft decreases to $212 billion.Apple site is generally more user friendly than Microsoft, and notchs a much better experience to consumers who use it to chit out the latest Apple products. Apple website is much smaller in overcome than Microsofts site. Apple uses many of white space and subheadings to make everything more readable, yet they keep their website simple by not overusing too many different text. Microsoft hosts many different sites under the Microsoft. com brand, creating a whole ecosystem of sub-sites. Microsoft biggest problem is consistency. There is no globular navigation, and there are not many visual clues that tell the user that this is a Microsoft site.Unlike Apple, where the whole site shares one unique visual that mirrors that of their hardware and software, frankincense creating a powerful brand. Google Android has bring the closest smartphone that can stand up to the iPhone dominance. In this graph is shows the sale between smartphones Apple has more than three hundred retail stores in ten countri es, in addition to an online store that offers its products to the customers across the man (Apple Inc, 2011). This global network allows the company to develop and launch the products in it markets of America, Asia, and Europe.The company is formally listed as number one company that provides wide range of technology related products in the world after stand out Microsoft. The company has more than 45,000 employees working on full-time basis and around 3,000 employees worldwide. It was celebrated that the company had earned the annual sales of around $67 billion US dollars from its worldwide operations (Apple Inc, 2010). The company is listed as one of the most admired companies in the linked States and in the World for four consecutive years (Fisher, 2008 Colvin, 2009 Fortune, 2010).Apple products like Mac, iPhone, iPad, and iPod are manufactured in the United States, but the company is outsourcing the production of some of its product parts to the various international and na tional supply chain partners. For example, iPod are outsourced to its subcontractor in Hong Kong from where it is sent to the outsourced production build of the company (Linden et al, 2007). The company saves money by outsourcing, but on the other hand, it increases the downsizing and unemployment rate in the United States.Price, place, onward motion strategies, product performance, the quality, and reliability of the product, innovative designs as well as the availability of with-it software services are factors that can impact the business and profitability of Apple. The focus on manager at this gratuity is the expansion of its smartphones and other media and communication devices. The competitors of Apple have numerous of resources that they can offer the business and consumer products and services similar to Apples products at a low price range. Decrease the price on Apple products by creating resources from other companies will attract more customers.